Every LIKIQ toy begins long before the factory — and its story doesn't end at the toy box. 

After every harvest, millions of tons of wheat straw are left with nowhere to go. Burned in the field, they release CO₂ and disappear into smoke. We saw something different — a raw material waiting for a second life. Through low-emission processing, we bond these natural fibers with food-grade PP to create a durable, bio-based composite. The result? 

A material that smells faintly of the earth it came from, and carries none of the guilt.

Ocean-bound Plastic is collected within 50 km of coastlines — waste that, left alone, would enter marine ecosystems within weeks. We intercept it, clean it, and give it purpose. In our toys, it becomes a building block for imagination rather than a threat to sea life. Protecting the ocean isn't a side project for us. It's woven into the material itself. 

Our beach toys and play sets are designed with children's bodies in mind — rounded edges, soft earthy tones, and surfaces free of BPA, phthalates, and heavy metals. They pass CE, EN71, ASTM F963, and BSCI standards. 

But beyond the certifications, they carry something harder to test: the faint warmth of natural fiber, the texture of something real. Children notice. They always do.

When the beach days are done and the toy has lived its full life, the story doesn't end at a landfill. Wheat straw fiber is naturally biodegradable — it returns to the earth with far less burden than conventional plastic. We're not just thinking about the child playing today. We're thinking about the world . they'll walk into tomorrow.

This isn't a tagline. It's the decision we make at every step — from the field we source, to the shore we protect, to the hands we design for. 

                                — Cindy, Founder of LIKIQ